LAUSANNE, Switzerland – May 5, 2020. CYSEC SA, the Swiss cybersecurity company, announces the appointment of Howard Yu to its Advisory Board effective.
Howard Yu is the LEGO Professor of Management and Innovation as well as the director of IMD’s Advanced Management Program (AMP). He is also the author of the award-winning book “LEAP: How to Thrive in a World Where Everything Can Be Copied”.
Howard Yu is a Hong Kong native with a doctoral degree in management from Harvard Business School. Prior to his doctorate, he worked in the Hong Kong banking industry. Howard Yu’s LEAP theory of management and innovation proposes that business success will come to those companies which create an “ecosystem advantage.” To obtain this advantage, companies must build an ecosystem which enables them to leverage partnerships, investments and alliances to continuously adapt their offerings to a changing customer base. It is no longer enough for companies to keep up with their competitors and provide copycat products and services. Companies also need to leap across knowledge disciplines and reimagine them.
Howard Yu commented: “I am delighted to be part of CYSEC’s Advisory Board. I am impressed by the achievements of CYSEC‘s team since the inception of the company. With its proprietary technologies and deep customer relationship, I believe CYSEC’s products portfolio will soon become a market leader in areas that historically lacks good alternatives.”
Patrick Trinkler, CEO and Co-Founder of CYSEC SA said: “We are deeply honored to welcome Howard to the Advisory Board of CYSEC. We look forward to benefitting from Howard’s insights gained from his LEAP theory of management and innovation as we nurture our own “ecosystem business” and build a strong corporate culture to support it. I am convinced that his experience in management as well as his passion for innovation will be very valuable in driving the future of CYSEC.”
About Howard Yu
Howard Yu is the LEGO Professor of Management and Innovation as well as the director of IMD’s signature program, Advanced Management Program (AMP).
He is the author of the award-winning book LEAP: How to Thrive in a World Where Everything Can Be Copied. In 2015, Professor Yu was selected by Poets&Quants as one of “The World’s Top 40 Business Professors Under 40,” and in 2018 he appeared on the Thinkers50 Radar list of thirty management thinkers “most likely to shape the future of how organizations are managed and led.”
He is also a two-times (2013-2015) prize-winning case writer awarded by the European Foundation for Management Development (EFMD)—Europe’s largest network association in the field of management development, with more than eight hundred member organizations. In 2017, Yu was awarded for his work in the “outstanding case writer on the hot topic Big Data—Risks and Opportunities” category at the Case Centre Awards, which are called the business school Oscars by the Financial Times. He delivers customized training programs at IMD for major global companies in Asia and Europe including China’s TravelSky, China Resources, COFCO, and Tencent; Japan’s Nitto and Recruit Holdings; Singapore’s Temasek, ASML, Daimler, Bosch, Electrolux, LEGO, Sanofi, and Novartis.
Professor Yu is a Hong Kong native with a doctoral degree in management from Harvard Business School. Prior to his doctorate, he worked in the Hong Kong banking industry.
CYSEC SA is a cybersecurity company based at the EPFL Innovation Park in Lausanne, Switzerland, founded in May 2018. CYSEC’s team is already composed of more than twenty outstanding members with diverse and complementary expertise, which will be crucial to shape tomorrow’s innovation in IT. Cryptographers holding a PhD from EPFL, ETH and TU Darmstadt, as well as software developers and hardware security engineers continuously challenge the status quo and foster new research ideas to shape the landscape of cybersecurity. CYSEC’s flagship product, ARCA, has already made a strong statement in the field by positioning itself as the most secure all-inclusive solution to host critical data and applications in an agile manner.
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